BRAND STORY
ORIGIN OF BRAND (MISSION)
Every story has a beginning. At Le Palmier, we started our story with the desire to bring true value for customers
That is value invest safe and sustainable profitability for the Investors
That is resort value peace for mind - body - spirit for Tourists
ORIGIN OF THE NAME: “LE PALMIER”
The name “Le Palmier” in French means the palm tree, coconut tree – a symbol of prosperity. grow strong, is representative of the reputation, and also provides a representative image of the harmony, peace.
With its French name, “Le Palmier” carries within it a connection and harmony with the cultural characteristics of this Mediterranean country. France represents the elegant, the French like the peaceful, promote the respect for individual freedom.
These cultural features are also the fundamental philosophy on which “Le Palmier” was formed.
The pronunciation of “Le Palmier” conveys a sense of delicate, gentle – just like the feeling that customers will feel when coming to Le Palmier.
MEANING OF SYMBOLS
General meaning
The logo uses images associated with the name “Le Palmier”: areca and coconut trees – evoking space. relaxed, peaceful, and the lines still exude luxurious, sophisticatedThe overall icon is shaped with absolute balance.
The Le Palmier symbol carries three meanings:
– Hands are spread out to cherish, embrace and provide dedicated service to customers. There, customers are seen as the “core”, the precious gem.
– Constantly striving and innovating to always become the best version, to bring higher values to customers.
– The water jet is spraying ash – is the image of good luck and prosperity..
Symbolic elements
The eight spreading branches of the symbol represent the following elements respectively:
- Vacation (palms and coconuts represent the tropics → vacation)
- Reputation (French culture → shows prestige and reliability)
- Honest (straight shape of palm tree, coconut tree)
- Sustainable (palm and coconut trees are old trees, still adapting to natural changes and growing strongly until now with stability)
- Flexible (palm and coconut trees are plants that can adapt to many different conditions)
- Power (inner strength to rise)
- Prosperity (symbol also resembles the image of a pinnate leaf → prosperity)
- Eternal (palm and coconut trees are green all year round)
Central core of the symbol represents: Victory (gem → achievement, success)
Color
The blue color of the combination of navy blue and green, has the meaning: sincerity, peace, prosperity, safety, prestige, success, prosperity.
MEANING OF SLOGAN: "CHERISH EMOTIONS"
“Cosset" - it is the devotion that brings Investors Quality resort real estate products, with prestige and enthusiasm...
“Cosset” – It is the devotion that gives Tourists high-class resort services, with care and attention…
“Feeling"Customer satisfaction is the core thing we care about to create experience beyond expectations where customers are on their journey using our services.
LE PALMIER HO TRAM RESORT
GENERAL INTRODUCTION
Le Palmier started in the land of H Tram - one of the most pristine and beautiful beaches on the planet.
Le Palmier Ho Tram Resort is a paradise of the senses nestled between the Phuoc Buu primeval forest on one side, offering a fresh climate all year round, and the blue sea on the other.
Le Palmier Ho Tram Resort is likened to a lush green valley, very private and luxurious, hidden right in the heart of the luxurious resort capital Ho Tram, a subtle feature that does not need to be shown off - a place to serve tourists who love privacy, like to find a sense of peace to achieve health and spiritual values.
The overall space of the resort is the native architecture of the tropics (Tropical architecture), built to become a classy vacation paradise, blending with the fresh and cool nature, with the aim of bringing customers special experiences, which are: private enough for emotions to settle; simple and sophisticated enough for relaxing moments; comfortable enough to fully enjoy happiness; convenient enough to explore classy utility services.
Le Palmier Ho Tram Resort villas and apartments are designed in a high-class, luxurious style, inspired by the blend of tropical gentleness and French poetry.
With a limited number of 12 villas and 45 luxury resort apartments, Le Palmier Ho Tram Resort offers relaxation and absolute privacy for visitors. It is a resort that is difficult to recognize from the outside, but needs to go inside to explore.
Le Palmier Ho Tram Resort has won the award "Asia's Outstanding Resort Destination 2023", and is also considered the resort with the best exploitation capacity in the Ho Tram area.
BUSINESS PHILOSOPHY
Vision
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- Become the resort with the best exploitation efficiency in Ho Tram.
- Become a "must-see" for tourists when traveling to Ho Tram.
Mission
- Bringing peaceful relaxation value to the mind - body - spirit for tourists
Core values
- Dedicated to providing guests with high-class accommodation services, with care and attention, to create an experience beyond expectations.
